You can’t hurry in fishing or business. Patience is a virtue. You can’t rush success in fishing no more than you can in a business venture. Quite often it takes months and even years to find a successful way of handling a business opportunity. Hopefully, it won’t take that long in fishing, but even a couple of hours sitting on a river bank or in a steamy boat in the hot sun, can seem like many hours. That is particularly true if the fish aren’t biting.
It certainly doesn’t hurt to think ahead, but planning and executing the plan is more exciting and exact. Nothing takes the place of the fun of preparing for an outing with family and friends. Our recent activity took over a year of planning to execute for a three day adventure. In business, proper preparation can spell the difference between success and failure. Even the best business plan can fail if it isn’t properly aligned with all parties informed and on the same page. Communication is of significant importance in the final analysis.
You certainly have to know where your product or service will be marketed and what the competition is doing. You can’t just jump into the pool until you are sure there is water in it. Obviously, it is helpful to have some knowledge of the place you have decided to fish even after a seven year absence. In our targeted area, four generations of our family have now fished at Reelfoot with outstanding success. It is likely that we will have success in returning again. A business person must know the territory and calculate the chances for success or failure. When properly aligned with that knowledge, the opportunity is in favor of succeeding. However, to make sure, it doesn’t hurt to update your knowledge in case something might be changing. In our case, we hired guides who were up-to-date on the lake and where the fishing should be at its best. Business persons can do the same by taking surveys to determine if all is the way it should be, or call on persons with market “smarts” to make sure all is well.
It goes without saying, that a part of the preparation includes putting together the needed and proper equipment for the outing. That’s part of the fun of going. The same holds true in business. You align your staff expertise and various skills to match the challenge and market. You should know what is needed before the first budgeted dollar is spent. Will it include print; broadcast; social media or other tools (equipment) to accomplish your objectives? You execute your plan based on the types of expertise assembled.
It is always a good idea to have a fall-back position in business should all of your advance knowledge and planning prove to be not quite what you thought it would be and success evades your efforts. Even the best laid plans can go astray should something un- foreseen happen. Often it is totally unexpected and clearly off the radar. In spite of all the preparation, you find a little something that was overlooked and it means you must execute in a different direction. How quickly you are able to adjust your sights and skills can still mean having success.
In the case of our recent lake visit, we were unaware that Asian Carp were now plentiful in our fishing grounds. Our first indication of their infestation came as our motors (two boats) began kicking-up these predators and their jumping antics landed a number of sizable specimens in our boats. My son held up one approximately two-feet long and indicated to me that he thought he had just landed the largest fish of the day without a hook or line in the water. Needless to say, we were not in a position to adjust other than to attempt to rid ourselves of the normal fishing patterns and see if we could go about trolling for crappie by a different means. We did bring back several nice packages of catfish and a few nice crappie. So much for planning and execution in fishing, or we can always take up golf!